Make Some Noise: Monster Headphones to Debut at 70th Monaco Grand Prix Aboard 7th My YachtTM Monaco
Los Angeles, CA May 19, 2012 - My YachtTM Monaco, now in its seventh year, will welcome a new brand partner aboard for 2012. Monster Headphones is to showcase three of its exclusive models during 4 days of luxury hospitality and Formula 1 race viewing at this year's 70th Monaco Grand Prix. Nicholas Frankl, of Entertainment Marketplace, brokered the deal.
The models to debut will be: Inspiration, Monster's first over-ear, noise canceling headphone, as well as the elegant over-ear Diamond Tears - EdgeT and, in alliance with Diesel, the iconic lifestyle company, Monster is offering VEKTRT, a trendsetting personal listening solution. Says Nicholas Frankl, "Monster is synonymous with premium quality. The partnership with My YachtTM Monaco, given the superior relationships it has developed over its many years in and around the Principality and the Grand Prix, is a natural fit and I am sure that guests, and the Royal couple themselves, will very much enjoy this new collaboration."
The company will display the headphones, plus give guests an opportunity to ear-test them, while on board My YachtTM Monaco. Held on board a 46m (150-foot) private Feadship superyacht moored next to the road course in Monaco's Port Hercule harbor, guests enjoy
views of all the Monaco F1 Grand Prix racing action from Thursday through Sunday.
Monster will present custom headphones adorned with a checkered, Monegasque flag, to Prince Albert II and Princess Charlene of Monaco at the Friday night Royal reception and party, held this year in co-operation with global financial services company UBS.
Following the 70th Grand Prix, Sunday 27 May sees the My YachtTM Monaco / Monster Closing Party. The "Monsterous" event will showcase the company's headphones and will feature Monster DJ, Monsieur Komplex.
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About My YachtTM Group:
My YachtTM Group (http://www.myyachtgroup.com) creates turnkey 5-star, luxury hospitality and branding opportunities on board a private $40m, 45m (150-foot) Feadshipsuperyacht at premier international sporting, social and artistic events. My YachtTM Group is the result of twenty years spent working in the fields of sports and entertainment sponsorship and experiential marketing, creating long-term strategic partnerships with luxury and aspirational brands that showcase their products and entertain their top clients, while mixing with a highly targeted, pre-qualified guest list at invitation-only events.
Current My YachtTM Group events can be found at: Cannes International Film Festival, Monaco F1 Grand Prix, 2012 London Olympics, Abu Dhabi F1 Grand Prix, Art Basel Miami Beach. A new My YachtTM F1 Club will debut at the inaugural Austin F1 Grand Prix in November.
About Entertainment MarketPlace LLC:
Entertainment Marketplace LLC is a California-based sponsorship and marketing firm, formed in 2002. Its objectives are simple: to understand its partners' stipulations and desires and reach out to its network to develop synergies that work. It specializes in creating longer term, strategic partnerships that fit with the sales and marketing requirements of its distinguished brand owners.
Its corporate clients represent more than $1 billion in yearly sponsorship / marketing spending, providing significant promotional opportunities. As a third party providing an advisory service accepted by other major companies, rather than "selling" its projects, this provides a critical point of difference and gets a different response from Sponsors. Additional information about Entertainment Marketplace LLC may be found at: http://www.entmp.com
Monster was founded by "Head Monster" Noel Lee over 30 years ago as a company dedicated to creating products that enhance the sound quality of music. Recently, the company collaborated with BeatsT by Dr. DreT to create the acclaimed Beats sound and has since become the world's leading manufacturer of high-performance, sonically superior headphones. Monster is the world's leading manufacturer of premium headphones and advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming, as well as a leading innovator in the field of mobile accessories and professional audio. Under its Monster Cable® brand, the company leads the way in advanced audio, video, and data connectivity solutions, and under the Monster Power® brand, it provides high-performance AC power line conditioning and protection products for audio/video systems. Monster continues to lead in innovation with over 400 U.S. and international patents and 100 pending, offering more than 6,000 products in over 120 countries worldwide.
Explore the world of Monster at www.monsterproducts.com