7th My YachtTM Monaco Biggest To Date: More days, more partners, more guests, more parties.
London UK May 28, 2012 - My YachtTM Monaco, now in its seventh year, expanded to 4 full days and evenings of luxury hospitality and Formula 1 race viewing during the 70th Monaco Grand Prix. Nicholas Frankl of Entertainment Marketplace brokered all the deals for the exclusive event that was held on board a 46m (150-foot) private Feadship superyacht moored next to the road course in Monaco's Port Hercule harbor, offering views of all the Monaco F1 Grand Prix racing action.
Thursday 24 May sawthe My YachtTM Monaco / Fisker Automotive / Marquis Vodka Opening Party, heralding the 2nd consecutive year the electric luxury vehicle maker was on board as a partner, with its Karma on display each evening. The company also conducted over 75 test drives with high net worth VIPs on Saturday and Sunday, as well as giving a car to HSH Prince Albert to drive over the GP weekend.
On Friday 25 May, the My YachtTM Monaco UBS Royal Reception & Party was held in co-operation with UBS, the global financial services company. It was on board with its most senior executives as well as 80 of its ultra high net worth clients. The party was presided over by HSH Prince Albert II and Princess Charlene of Monaco. The Royal couple was presented with custom headphones from My Yacht partner, Monster, and they also signed a custom painting by French artist Erwin Dazelle. Proceeds from the auctioned work will go to the Prince's PA2 Foundation.
Following the 70th Grand Prix, Sunday 27 May saw the My YachtTM Monaco / Monster Closing Party. The "Monsterous" event showcased the company's Inspiration, Diamond Tears, and Diesel VEKTR headphones, that were also on display and aurally tested by guests throughout the weekend.
Guests on board included philanthropist and award-winning songwriter Denise Rich, hotelier Steve Wynn with his wife Andrea, founder of the Happy Hearts Fund and model Petra Nemcova, HRH The Countess of Wessex, singer Alex Karlsson and Hollywood actor, Kellan Lutz.
Additional brand partners included Luxor Champagne, returning for a 2nd consecutive year to pour its 24-karat gold-flecked Luxor Brut and Luxor Rosť; Chateau d'Esclans, for a 3rd straight year to pour its popular Whispering Angel rosť and Sacha Lichine Sauvignon Blanc; pure Alpine Swiss caviar, Oona, that was served to guests all weekend; high performance Hunton Powerboats that whisked weekend guests to the yacht in its XRS37 and 1005 Rib models; Dutch automaker Spyker Cars, returning for a 4th year, to give ride and drives around the GP circuit in its Aileron model; plus Bombardier Business Aircraft and Grand Hotel du Cap-Ferrat.
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About My YachtTM Group:
My YachtTM Group (http://www.myyachtgroup.com) creates turnkey 5-star, luxury hospitality and branding opportunities on board a private $40m, 45m (150-foot) Feadship superyacht at premier international sporting, social and artistic events. My YachtTM Group is the result of twenty years spent working in the fields of sports and entertainment sponsorship and experiential marketing, creating long-term strategic partnerships with luxury and aspirational brands that showcase their products and entertain their top clients, while mixing with a highly targeted, pre-qualified guest list at invitation-only events.
Current My YachtTM Group events can be found at: Cannes International Film Festival, Monaco F1 Grand Prix, 2012 London Olympics, Abu Dhabi F1 Grand Prix, Art Basel Miami Beach. A new My YachtTM F1 Club will debut at the inaugural Austin F1 Grand Prix in November
About Entertainment MarketPlace LLC:
Entertainment Marketplace LLC is a California-based sponsorship and marketing firm, formed in 2002. Its objectives are simple: to understand its partners' stipulations and desires and reach out to its network to develop synergies that work. It specializes in creating longer term, strategic partnerships that fit with the sales and marketing requirements of its distinguished brand owners.
Its corporate clients represent more than $1 billion in yearly sponsorship / marketing spending, providing significant promotional opportunities. As a third party providing an advisory service accepted by other major companies, rather than "selling" its projects, this provides a critical point of difference and gets a different response from Sponsors. Additional information about Entertainment Marketplace LLC may be found at: http://www.entmp.com