My YachtTM Group to debut new event at Pebble Beach® aboard superyacht "ACANIA", following $10m refurbishment
Los Angeles, CA June 27th, 2013 - My YachtTM Group will debut a new event during the Pebble Beach Concours d'Elegance weekend, August 15 – 18, 2013 in Pebble Beach, California. The event sees the private superyacht, ACANIA moored in Stillwater Cove®, near The Beach and Tennis Club®, for a private cocktail reception, Thursday 15, for special guests of one of the world's oldest and most respected marques. The event also marks ACANIA's debut as a luxury hospitality platform, following an extensive refurbishment. Nicholas Frankl of Entertainment Marketplace negotiated the deals between the relevant parties.
"The Pebble Beach® weekend is synonymous with luxury and style, home to some of the world's most renowned car marques, and we are very pleased to be instrumental in bringingone of the preeminent, and oldest, automotive brands together with a historic vessel so supremely suited to such an exclusive occasion. The yacht has been meticulously restored and we have no doubt the guests aboard will enjoy this truly unique experience," says Nicholas Frankl.
Guests at the cocktail reception will be the very first to enjoy an official gathering aboard ACANIA. Designed by John H. Wells for Arthur E. Wheeler, a prominent Wall Street banker, and built in 1930 at the New York ship builders, Consolidated Shipbuilding Corporation, she was fitted out as a high-end luxury motor yacht representative of the golden age of the "Roaring Twenties". Her accommodations include four staterooms, a sitting room, sun decks, a formal dining room with supporting galleys, and quarters for a full crew.
The yacht is long-rumored to have been built for Al Capone, and includes a hideaway bar, a necessity for the prohibition era, plus other secret tanks, stores and records. It has belonged to the Walgreen family andwas commandeered for WWII duty by the US Navy. Mr. David Olson acquired her in 2008 and has recently completed a thorough 5-year restoration in Alameda, CA.
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About My Yacht Group:
My Yacht Group (http://www.myyachtgroup.com) creates turnkey 5-star, luxury hospitality and branding opportunities on board private superyachts at premier international sporting, social and artistic events. My Yacht Group is the result of twenty years spent working in the fields of sports and entertainment sponsorship and experiential marketing, creating long-term strategic partnerships with luxury and aspirational brands that showcase their products and entertain their top clients, while mixing with a highly targeted, pre-qualified guest list at invitation-only events.
Current My Yacht Group events can be found at: Miami International Boat Show, Cannes International Film Festival, Monaco F1 Grand Prix, Pebble Beach Concours d'Elegance, 34th America's Cup, Monaco Yacht Show, Fort Lauderdale International Boat Show, Abu Dhabi F1 Grand Prix, Art Basel Miami Beach. Non-yacht events include My YachtTM Club at the USA F1 Grand Prix in Austin, TX.
About Entertainment MarketPlace LLC:
Entertainment Marketplace LLC is a California-based sponsorship and marketing firm, formed in 2002. Its objectives are simple: to understand its partners' stipulations and desires and reach out to its network to develop synergies that work. It specializes in creating longer term, strategic partnerships that fit with the sales and marketing requirements of its distinguished brand owners.
Its corporate clients represent more than $1 billion in yearly sponsorship / marketing spending, providing significant promotional opportunities. As a third party providing an advisory service accepted by other major companies, rather than "selling" its projects, this provides a critical point of difference and gets a different response from Sponsors. Additional information about Entertainment Marketplace LLC may be found at: http://www.entmp.com