Hayden Christensen of "Star Wars" fame to host launch party for new production company aboard My YachtTM Cannes 2013
Los Angeles, CA May 3rd, 2013 - My YachtTM Cannes returns to the Cannes International Film Festival for a second year to co-host an exclusive launch party with brothers Hayden and Tove Christensen in celebration of the siblings' new production company, Glacier Films. Nicholas Frankl of Entertainment Marketplace brokered the deal.
The invitation-only reception, from 9.30pm – 2am, May 19th 2013, will be held aboard the luxury 46m FeadshipsuperyachtHarle, home to My Yacht's 2012 Cannes, & Monaco Grand Prix events, as well as My Yacht Monaco's Royal Friday night party in 2011. Moored on Quay Albert Edouard, adjacent to the Palais des Festivals, the party will welcome guests of My Yacht, Glacier Films and Renovatio, the Russian backers behind the new company, including SarikAndreasyan who will direct international film star Hayden Christensen (credits include "Star Wars", "Jumper", "Shattered Glass") in "American Heist", the shingle's first production and a remake of a 1969 Steve McQueen movie. Filming begins in June in New Orleans.
"We're excited that Hayden & Tove chose My Yacht Cannes as the exclusive launch platform for their new venture. The film festival is a busy schedule of parties and events and they were quick to recognize that co-hosting with My Yacht, on board a superyacht, set their reception apart from a packed field. We wish them every success with Glacier Films."
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About My Yacht Group:
My Yacht Group (http://www.myyachtgroup.com) creates turnkey 5-star, luxury hospitality and branding opportunities on board private superyachts at premier international sporting, social and artistic events. My Yacht Group is the result of twenty years spent working in the fields of sports and entertainment sponsorship and experiential marketing, creating long-term strategic partnerships with luxury and aspirational brands that showcase their products and entertain their top clients, while mixing with a highly targeted, pre-qualified guest list at invitation-only events.
Current My Yacht Group events can be found at: Miami International Boat Show, Cannes International Film Festival, Monaco F1 Grand Prix, Pebble Beach Concours d'Elegance, 34th America's Cup, Monaco Yacht Show, Fort Lauderdale International Boat Show, Abu Dhabi F1 Grand Prix, Art Basel Miami Beach. Non-yacht events include My YachtTM Club at the USA F1 Grand Prix in Austin, TX.
About Entertainment MarketPlace LLC:
Entertainment Marketplace LLC is a California-based sponsorship and marketing firm, formed in 2002. Its objectives are simple: to understand its partners' stipulations and desires and reach out to its network to develop synergies that work. It specializes in creating longer term, strategic partnerships that fit with the sales and marketing requirements of its distinguished brand owners.
Its corporate clients represent more than $1 billion in yearly sponsorship / marketing spending, providing significant promotional opportunities. As a third party providing an advisory service accepted by other major companies, rather than "selling" its projects, this provides a critical point of difference and gets a different response from Sponsors. Additional information about Entertainment Marketplace LLC may be found at: http://www.entmp.com