2nd Annual LA Suitcase Party Raises $100,000 For HOLA (Heart of Los Angeles)

Los Angeles, CA May 30th, 2013 – The 2nd Annual LA Suitcase Party took place May 3, 2013 and raised substantial funds for HOLA, thanks to healthy ticket sales and generous donations by sponsors.

The one-night event, with title sponsor the Annenberg Foundation, took place in a luxury private hangar provided by Clay Lacy Aviation at the Van Nuys Airport. Beneficiary Heart Of Los Angeles (HOLA) offers youth the opportunity to break the generational cycle of poverty and pursue their dreams through exceptional programs in arts, sciences, sport, visual arts and more. Following a successful debut in 2012, the event attracted luxury brand partners keen to support HOLA's causes, and give back to the LA community. Los Angeles-based Entertainment Marketplace, and CEO Nicholas Frankl, once again donated their services, securing luxury brand partners for the evening and raising awareness for the fundraising event with ticket-buying clients.

Says Curtis Estes, Founder of the LA Suitcase Party, "This year we are proud to have raised in excess of $100,000 for HOLA. That incredible amount, and the event itself, would literally not be possible without the generous participation of the brand partners."

Guests at the event arrived with a packed suitcase, walked the red carpet, and enjoyed an evening of entertainment and hospitality while surrounded by luxury goods from some of the evening's partners. These included Aston Martin, Meadowood Resort and Spa, Patron Spirits' Ultimat Vodka, Wynn Resorts and Eclipse Jets, all introduced to the event by Frankl.

Says Frankl, "We're proud to have been a part of this event since its inception and to have helped it grow in year two. It's not only a fabulous evening but it raises money for a great cause, giving back to the city and some of those who are less fortunate. It is very rewarding and we look forward to an even bigger year 3!"

An opportunity drawing took place and the owner of the winning ticket, plus a guest, boarded a private jet for Zihuatanejo, Mexico. Over the weekend the winners luxuriated at a 25,000 square foot private compound. Other prizes were also awarded.

For more information, please visit: http://lasuitcaseparty.com/

About Entertainment MarketPlace LLC:
Entertainment Marketplace LLC is a California-based sponsorship and marketing firm, formed in 2002. Its objectives are simple: to understand its partners' stipulations and desires and reach out to its network to develop synergies that work. It specializes in creating longer term, strategic partnerships that fit with the sales and marketing requirements of its distinguished brand owners.

Its corporate clients represent more than $1 billion in yearly sponsorship / marketing spending, providing significant promotional opportunities. As a third party providing an advisory service accepted by other major companies, rather than "selling" its projects, this provides a critical point of difference and gets a different response from Sponsors. Additional information about Entertainment Marketplace LLC may be found at: http://www.entmp.com