My Yacht® Club Celebrates Year 5 at Austin Grand Prix;
Welcomes Celebrities, Drivers, International Guests to Custom Nightclub
Los Angeles, CA October 25, 2016 – My Yacht™ Group (MYG) returned to the Lone Star State for a fifth consecutive year with it’s custom-created My Yacht® Club during the 2016 Formula 1 United States Grand Prix™ race weekend.
Notable attendees included Hollywood actor Gerard Butler (“London Has Fallen”, “300”), who interviewed the top 3 finishers on the podium after Sunday’s race; Sahara Force India F1 driver Nico Hulkenberg; Sauber F1 driver Marcus Ericsson; 2016 Indianapolis 500 Champion and 2016 Verizon IndyCar Series Rookie of the Year Alexander Rossi; former Ferrari F1 driver Stefan Johansson; film maker Mark Stewart (“The Last Man on the Moon”) and son of 3-time World Champion Sir Jackie Stewart; producer and activist Kweku Mandela, grandson of Nelson Mandela; and NFL star Quarterback and Davey O’Brien Award-winner Vince Young.
In conjunction with local partner Blu, headed by Formula VIP’s Ian Weightman and Ginger Leigh, the sophisticated Monaco-style nightlife experience welcomed guests over 3 busy nights at it’s pop-up downtown Austin location. Nicholas Frankl, CEO of Entertainment Marketplace LLC, brokered the deal for a 2nd year, once again melding Blu’s proven TX track record with My Yacht Club’s international appeal.
Friday evening saw a full program of entertainment beginning with the Full Tilt Fashion Show, hosted by Holly-Mills Gardner, while three DJs each night, including Chicken George, DJ Bigface, Go Go Garcia, and DJ Jake Brice, kept the dance floor full until 4am.
Club partners included Deep Eddy Vodka, Comte de Mazeray, Heineken, and more. A portion of proceeds from the weekend benefitted chosen charity partner Breast Cancer Resource Center.
The 5th running of the Grand Prix at the Circuit of the Americas saw Mercedes AMG Petronas driver Lewis Hamilton taking the checkered flag in Austin for a 4th time, ahead of team mate Nico Rosberg, with Red Bull’s Daniel Ricciardo in third.
About Entertainment MarketPlace LLC:
Entertainment Marketplace LLC is a California-based sponsorship and marketing firm, formed in 2002. Its objectives are simple: to understand its partners’ stipulations and desires and reach out to its network to develop synergies that work. It specializes in creating longer term, strategic partnerships that fit with the sales and marketing requirements of its distinguished brand owners.
Its corporate clients represent more than $1 billion in yearly sponsorship / marketing spending, providing significant promotional opportunities. As a third party providing an advisory service accepted by other major companies, rather than "selling" its projects, this provides a critical point of difference and gets a different response from Sponsors. Additional information about Entertainment Marketplace LLC may be found at: http://www.entmp.com
About My Yacht® Group:
My YachtTM Group (MYG) creates turnkey, luxury hospitality and branding opportunities on board private superyachts at premier international sporting, social and artistic events. These yachts are generally in the 40-60m / 120-190ft range. My Yacht Group is the result of twenty years spent working in the fields of sports and entertainment sponsorship and experiential marketing, creating long-term strategic partnerships with luxury and aspirational brands that showcase their products and entertain their top clients, while mixing with a highly targeted, pre-qualified guest list at invitation-only events.
My Yacht Group events can be found at: Yachts Miami Beach, Art Basel Hong Kong, Palm Beach Boat Show, Cannes International Film Festival, Monaco F1 Grand Prix, Monaco Yacht Show, San Francisco Fleet Week, Fort Lauderdale International Boat Show, Abu Dhabi F1 Grand Prix, and Art Basel Miami Beach. Non-yacht events include My Yacht™ Club at the USA F1 Grand Prix in Austin, TX.