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My Yacht® Group’s “Legendary” MYS Party
Monaco, October 1, 2017 – The buzz around town during the now-concluded Monaco Yacht Show was centered around My Yacht® Group and its hotly anticipated reception in partnership with Bvlgari aboard the Class I Icebreaker, M/Y Legend.
The evening did not disappoint! A curated guest list of international and local superyacht owners and users, plus select Monaco residents, renowned industrialists, Olympians, F1 drivers, artists, and more mingled aboard while several production elements elevated the party above the usual MYS broker-laden affair.
Twelve models, brought in especially from Milan were bedecked in timepieces and stunning high jewelry valued in excess of €25m, including the Festa delle principessa necklace in platinum with 1 cushion cut 180ct Burma sapphire and 28ct of diamonds. Creating a “Carnivale” style fashion show, the models danced through the yacht, led by strolling band Odd Socks International, with a finale on the helideck, surrounded by guests.
Longtime partner Vontobel joined once again with Board executives and top clients, as well as Bermuda Business Development Agency with a government delegation and VIP guests in attendance, as well as the Commodore, Board and founding members of the Gustavia Yacht Club. Vast amounts of Perrier-Jouët Belle Epoque Rosé, Titomirov Vodka alkaline vodka, plus double magnums of 3 types of Chateau d’Esclans rosé (Whispering Angel, Les Clans, Garrus), plus a Perlita Caviar station, kept guests in a festive mood, and everyone was gifted a signature scent Bvlgari candle upon departure.
Presented at the show by IYC, the SOLAS compliant 78m, 3,000 tonne M/Y Legend attracted an inordinate amount of attention thanks to its unique layout and capabilities. Winner of the “Best Rebuilt Yacht” at the 2017 World Superyacht Awards, it sleeps 26 guests in 13 cabins including an owner’s suite on a private deck, a 16-person waterfall-fed Jacuzzi, plus a 3-man submarine, a 14-seater cinema, Balinese spa, numerous water toys, and helideck.
Nicholas Frankl, Founder and CEO of Entertainment Marketplace LLC, brokered all the deals.
Raising both awareness and funds, a portion of proceeds from the evening benefitted MYG’s longtime charitable partner, Prince Albert II of Monaco Foundation.
Learn more here about the Foundation’s works dedicated to the preservation of the environment and the promotion of sustainable development.
The next three weekends see My Yacht® Group produce its sophisticated superyacht events in San Francisco for Fleet Week, in Los Angeles, and in Austin, with its Monaco-style ‘pop-up’ nightclub, at the USA F1™ weekend.
For more information: Info@MyYachtGroup.com
About Entertainment MarketPlace LLC:
Entertainment Marketplace LLC is a California-based sponsorship and marketing firm, formed in 2002. Its objectives are simple: to understand its partners’ stipulations and desires and reach out to its network to develop synergies that work. It specializes in creating longer term, strategic partnerships that fit with the sales and marketing requirements of its distinguished brand owners.
Its corporate clients represent more than $1 billion in yearly sponsorship / marketing spending, providing significant promotional opportunities. As a third party providing an advisory service accepted by other major companies, rather than "selling" its projects, this provides a critical point of difference and gets a different response from Sponsors. Additional information about Entertainment Marketplace LLC may be found at: http://www.entmp.com
About My Yacht® Group:
My Yacht® Group (MYG) creates turnkey, luxury hospitality and branding opportunities on board private superyachts at premier international sporting, social and artistic events. My Yacht Group is the result of twenty years spent working in the fields of sports and entertainment sponsorship and experiential marketing, creating long-term strategic partnerships with luxury and aspirational brands that showcase their products and entertain their top clients, while mixing with a highly targeted, pre-qualified guest list at invitation-only events.
My Yacht® Group events can be found at: Yachts Miami Beach, Art Basel Hong Kong, Palm Beach Boat Show, Cannes International Film Festival, Monaco F1 Grand Prix, America’s Cup Finals Bermuda, Monaco Yacht Show, San Francisco Fleet Week, Fort Lauderdale International Boat Show, Abu Dhabi F1 Grand Prix, Art Basel Miami Beach, and St.Bart’s. Non-yacht events include My Yacht® Club at the USA F1 Grand Prix in Austin, TX.
For more information: info@myyachtgroup.com
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