6th Annual My Yacht® Club Welcomes Cadillac as Title Sponsor During USA F1™ Weekend
Los Angeles, CA October 18, 2017 – My Yacht® Group (MYG) returns to the Lone Star State for a sixth consecutive year with it’s custom-created My Yacht® Club (MYC) during the 2017 Formula 1 United States Grand Prix™ race weekend, and debuts a significant new automotive promotional partnership with Cadillac.
In a deal brokered by Nicholas Frankl, CEO and Founder of Entertainment Marketplace LLC, the iconic American automaker enters the world of F1 for the first time with this activation. Says Frankl, “We are delighted to welcome Cadillac and excited to showcase its incredible vehicles to our guests in particular, as well as the Austin community and those visiting for the F1 weekend.”
As Official Automotive Partner and Supplier of My Yacht® Club, the weekend sees Cadillac showcasing numerous vehicles to guests of MYC, located at new premises for 2017 on Colorado Street, near W. 4th Street, in the heart of downtown Austin. A Crystal White ATS-V and one of only 115 limited edition Glacier Metallic CTS-V’s will be on display outside the Club throughout the weekend and will welcome guests to an exclusive pre-opening cocktail reception on Friday evening with local and international F1 and automotive enthusiasts, HNW guests, plus Cadillac executives and executive engineers in attendance.
To ensure that guests “arrive in style with Cadillac”, exclusive shuttles including 2017 Cadillac Escalades, a 2017 Cadillac CT6, and a 2017 Cadillac XT5 Crossover, all featuring distinctive ‘My Yacht Club’ decals, will provide luxurious complimentary transportation around town.
In addition, a test drive program throughout the weekend will afford MYC guests the opportunity to get behind the wheel of the all-new CT6, CTS-V, and XT5 Crossover to experience first-hand how Cadillac is pushing the boundaries of design, performance and technology.
MYC, in conjunction with Blu, is open from 9pm to 2am Friday 20th, Saturday 21st and Sunday 22nd October and remains the most sophisticated place to party during the Formula 1™ weekend. Tickets and tables are available for purchase.
About Entertainment MarketPlace LLC:
Entertainment Marketplace LLC is a California-based sponsorship and marketing firm, formed in 2002. Its objectives are simple: to understand its partners’ stipulations and desires and reach out to its network to develop synergies that work. It specializes in creating longer term, strategic partnerships that fit with the sales and marketing requirements of its distinguished brand owners.
Its corporate clients represent more than $1 billion in yearly sponsorship / marketing spending, providing significant promotional opportunities. As a third party providing an advisory service accepted by other major companies, rather than "selling" its projects, this provides a critical point of difference and gets a different response from Sponsors. Additional information about Entertainment Marketplace LLC may be found at: http://www.entmp.com
About My Yacht® Group:
My Yacht® Group (MYG) creates turnkey, luxury hospitality and branding opportunities on board private superyachts at premier international sporting, social and artistic events. My Yacht Group is the result of twenty years spent working in the fields of sports and entertainment sponsorship and experiential marketing, creating long-term strategic partnerships with luxury and aspirational brands that showcase their products and entertain their top clients, while mixing with a highly targeted, pre-qualified guest list at invitation-only events.
My Yacht® Group events can be found at: Yachts Miami Beach, Art Basel Hong Kong, Palm Beach Boat Show, Cannes International Film Festival, Monaco F1 Grand Prix, America’s Cup Finals Bermuda, Monaco Yacht Show, San Francisco Fleet Week, Fort Lauderdale International Boat Show, Abu Dhabi F1 Grand Prix, Art Basel Miami Beach, and St.Bart’s. Non-yacht events include My Yacht® Club at the USA F1 Grand Prix in Austin, TX.
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