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My Yacht® Club Exudes Style With Cadillac During 2017 USA F1® Weekend

Los Angeles, CA October 22, 2017 – My Yacht® Group (MYG) returned to Austin, Texas during the 2017 Formula 1 United States Grand Prix® race weekend with its custom-created My Yacht® Club (MYC) and brought an extra dose of style and performance to the proceedings through a promotional partnership with Cadillac.

Nicholas Frankl, CEO and Founder of Entertainment Marketplace LLC, brokered the deal. Says Frankl, “This was a significant partnership for My Yacht Club and a true vote of confidence by Cadillac to invest in an activation centered around F1 - something they have never done – and that, as we anticipated, received a tremendously positive response.”

For a sixth consecutive year, MYC – plus partner Blu – welcomed F1® enthusiasts, local and visiting HNW guests, racing drivers, models and more to the custom-created F1® after-party that saw MoonFire Lounge / Vaughn Rooftop transformed into an sophisticated nightclub featuring Heineken®, Global Beer Partner of F1®, and Belvedere® Vodka on every table. Notable attendees of the weekend included Renault F1 driver Nico Hulkenberg, IndyCar Champion Oriol Servià, the COTA Grid Girls and the Dallas Cowboys Cheerleaders.

As Official Automotive Partner and Supplier of My Yacht® Club, Cadillac set the sophisticated tone with two stunning models – the ATS-V and CTS-V, one of only 115 limited edition in Glacier Metallic, – ‘welcoming’ guests to the Club throughout the weekend that began with a pre-opening cocktail reception hosting top Cadillac executives and lead engineers of its V Spec program, plus F1 journalists, tech innovators, influencers, drivers, and more.

New Austin-based American watch brand Tockr, that launches October 23rd, showcased a selection of its stunning timepieces, including the Air-Defender and the C-47 radial engine series. Inspired by the golden age of aviation, plus the individuals whose daring and imagination made it happen, each exceptional timepiece is made with the finest traditions of contemporary watchmaking.

VIP guests of both the reception and the Club could call upon exclusive Cadillac shuttles in order to “arrive in style”. A simple text or call and a ‘My Yacht Club’ decaled vehicle (Escalade, CT6 and XT5 Crossover) was curbside within 15 minutes to whisk guests to the Club in luxurious comfort.

In addition to all the on-track excitement that saw Lewis Hamilton take the checkered flag for Mercedes AMG Petronas, clinching the World Constructor’s World for the team, a thrilling Cadillac driving experience saw MYC guests putting the CT6, CT5 Crossover, plus the 640HP CTS-V through their paces in hour-long test drives around town.


About Entertainment MarketPlace LLC:
Entertainment Marketplace LLC is a California-based sponsorship and marketing firm, formed in 2002. Its objectives are simple: to understand its partners’ stipulations and desires and reach out to its network to develop synergies that work. It specializes in creating longer term, strategic partnerships that fit with the sales and marketing requirements of its distinguished brand owners.

Its corporate clients represent more than $1 billion in yearly sponsorship / marketing spending, providing significant promotional opportunities. As a third party providing an advisory service accepted by other major companies, rather than "selling" its projects, this provides a critical point of difference and gets a different response from Sponsors. Additional information about Entertainment Marketplace LLC may be found at: http://www.entmp.com

About My Yacht® Group:
My Yacht® Group (MYG) creates turnkey, luxury hospitality and branding opportunities on board private superyachts at premier international sporting, social and artistic events. My Yacht Group is the result of twenty years spent working in the fields of sports and entertainment sponsorship and experiential marketing, creating long-term strategic partnerships with luxury and aspirational brands that showcase their products and entertain their top clients, while mixing with a highly targeted, pre-qualified guest list at invitation-only events.

My Yacht® Group events can be found at: Yachts Miami Beach, Art Basel Hong Kong, Palm Beach Boat Show, Cannes International Film Festival, Monaco F1 Grand Prix, America’s Cup Finals Bermuda, Monaco Yacht Show, San Francisco Fleet Week, Fort Lauderdale International Boat Show, Abu Dhabi F1 Grand Prix, Art Basel Miami Beach, and St.Bart’s. Non-yacht events include My Yacht® Club at the USA F1 Grand Prix in Austin, TX.

For more information: info@myyachtgroup.com