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CitationAir Partners with The British Academy of Film and Television Arts/Los Angeles
Private Aviation Company Seeks to Expand West Coast Clientele


GREENWICH, CT., December 17th, 2009 - CitationAir by Cessna, a leader in private jet transportation solutions, today announced a partnership with The British Academy of Film and Television Arts / Los Angeles (BAFTA).

"This is a great opportunity for us to expand our growing customer base in the entertainment industry and in the greater Los Angeles area," said Woody Harford, SVP and Chief Revenue Officer of CitationAir. "We find that people who learn about our unparalleled 'Yellow Tie' service and simple, competitive pricing often want to fly with CitationAir, and this partnership will help us to introduce ourselves to more people who would value our products and service proposition."

Starting January 1, 2010, CitationAir will become a Presenting Level Sponsor and Official Private Jet partner of BAFTA/LA, with exclusive access to key events over the next year, including the Britannia Awards, British Comedy Festival, academy movie screenings, and Members Annual Garden Party.

"CitationAir is precisely the kind of partner we seek -- a premium brand in line with our own high standards," said Peter Morris, Chairman of BAFTA/LA. "We look forward to working with them over the next year."

"We are proud to connect two world class partners with such history and legacy in their respective fields", commented Nicholas Frankl, President of Entertainment MarketPlace, LLC, exclusive marketing and sponsorship consultants for BAFTA/LA."

To learn more about CitationAir please visit www.citationair.com.

About CitationAir
Founded in 2000, CitationAir is an industry leader offering individuals and businesses the advantages of private jet travel through its innovative programs, including Jet Card, Jet Shares, Jet Management and Corporate Solutions products. CitationAir flies Cessna's popular Citation aircraft exclusively-the Citation Bravo, Citation CJ3, Citation XLS, and Citation Sovereign-which are serviced and maintained at the factory-level. CitationAir operates the youngest fleet in the air by the best pilots in the industry, while setting the standard for safety and unparalleled customer service. CitationAir is majority owned and controlled by Cessna Aircraft Company, a Textron (NYSE: TXT) company. More information about CitationAir and its offerings are available at www.citationair.com.

About Cessna Aircraft Company
Based on unit sales, Cessna Aircraft Company, a Textron (NYSE: TXT) company, is the world's largest manufacturer of general aviation airplanes. In 2008, Cessna delivered 1,301 aircraft, including 467 Citation business jets, and reported revenues of about $5.662 billion. Since the company was originally established in 1927, some 192,000 Cessna airplanes have been delivered around the world, including more than 6,000 Citations, making it the largest fleet of business jets in the world. More information about Cessna Aircraft Company is available at www.cessna.com.

About The British Academy of Film and Television Arts/Los Angeles
BAFTA/LA's outreach programs benefit members and other professionals working within the entertainment industry, as well as the Los Angeles community at large. BAFTA/LA provides exclusive access to screenings, Q & A's with talent and filmmakers, conversations with leading UK-based film and television executives, and the Heritage Archive, featuring broadcast-quality interviews with distinguished British members of the film and television industries. Educational outreach for students and the Los Angeles community includes an after-school screening program for inner-city youth at the Helen Keller Park Recreation Center, and a recent partnership with FilmAid to mentor young filmmakers. Additional programs include seminars in association with local universities and festivals, scholarships for post-graduate programs, and recognizing professional and student talent with awards at film festivals throughout the U.S.

Maintaining a long tradition of recognizing the finest filmmaking and television talent, BAFTA/LA hosts a series of social networking events, including the Annual BAFTA/LA Britannia Awards, the BAFTA Film Awards Brunch, the Annual Garden Party, the BAFTA/LA Comedy Awards, and the Awards Season Film and Television Tea Parties in January and September. BAFTA/LA is affiliated with BAFTA in London, and members vote annually for the prestigious BAFTA Film Awards. BAFTA/LA also presents its annual Britannia Awards every November, where it has honored such luminaries as Denzel Washington, Clint Eastwood, Tom Cruise, Tom Hanks, Steven Spielberg, George Lucas, Anthony Hopkins, Helen Mirren, Elizabeth Taylor, Michael Caine, and Martin Scorsese with the Stanley Kubrick Britannia Award for Excellence in Film.

For more information on BAFTA/LA, visit www.baftala.org.

About Entertainment MarketPlace, LLC
Entertainment Marketplace, are the exclusive marketing and sponsorship consultants for BAFTA/LA and have succeeded in developing more than a dozen partnerships with industry leading brands over the last six years for BAFTA/LA.
Entertainment MarketPlace is a diverse relationships-based sponsorship and marketing firm with over fifteen years experience working some the world's most recognized brands and property owners, specializing in creating longer term strategic partnerships that fit with the sales and marketing requirements of distinguished brand owners.
Entertainment MarketPlace have realized and managed more than $60m worth of sponsorship & marketing deals for their clients.

For more information on BAFTA/LA, visit www.baftala.org.