About Activation News Our Partners Contact

Entertainment Marketplace Attracts Prestigious Luxury Brand Partners for Bombardier's Legend of Learjet VIP Event

Los Angeles, January 24th, 2011 - Entertainment Marketplace LLC was recently brought on by Bombardier Learjet to help raise sponsorship for the company's 2nd Annual Legend of Learjet event. The VIP, invitation-only reception was held at the Clay Lacy Aviation hanger at Van Nuys Airport, Van Nuys, CA with 900 aircraft owners and users, HNWI and corporate CEO's and their guests in attendance. Guests mingled among the various aircraft on display that included Learjets, two Challengers and a Global Express XR

With only a two month lead time, Entertainment Marketplace was able to raise almost $100,000 for the event through attracting carefully-chosen, luxury partners to position their brands in and around the private aircraft in the hanger. These brands included Vertu, AgustaWestland, Aston Martin, LOTUS, Spyker, Bentley Beverly Hills, Galpin Premier Collection, Patron Tequila, Shafer Wines and The Glenrothes.

Says Bombardier's Manager, Regional Marketing & Sponsorships, Murray Sutherland, "We are extremely pleased with the results that Entertainment Marketplace was able to achieve for us in such a short space of time. Each of our partners on the evening added to the exclusive feel of the event and provided the perfect accompaniment to our brand and our aircraft."

Says Entertainment Marketplace's Nicholas Frankl, "We have been working with Bombardier and their brands Learjet, Challenger and Global for a number of years and our intimate knowledge of their brands' marketing objectives allowed us to readily identify their ideal partners for such an event. Thanks to our broad range of direct relationships with the sort of luxury brands who then came on board, the evening proved even more successful than we could have hoped given the amount of time with which we had to work."

Thursday evening's elegant reception was followed on Friday by the Living Legends of Aviation gala, presented by Bombardier Learjet, at the Beverly Hilton Hotel where the President and CEO of Bombardier, Pierre Beaudoin, along with fellow aviation icons John Travolta, Jim Lovell (Mission Commander of Apollo 13), Delford M. Smith, Lynn Tilton, Clay Jones, Congressman Sam Johnson, Frank Robinson, and the legendary Doolittle Raiders were honored for their contributions to the world of aviation.

About Bombardier:
A world-leading manufacturer of innovative transportation solutions, from commercial aircraft and business jets to rail transportation equipment, systems and services, Bombardier Inc. is a global corporation headquartered in Canada. Its revenues for the fiscal year ended Jan. 31, 2010, were $19.4 billion, and its shares are traded on the Toronto Stock Exchange (BBD). Bombardier is listed as an index component to the Dow Jones Sustainability World and North America indexes. News and information are available at www.bombardier.com.

About Entertainment Marketplace LLC:
Entertainment Marketplace LLC is a California-based globally-minded sponsorship and marketing firm, formed in 2002. Its objectives are simple: to understand its partners' stipulations and desires and reach out to its network to develop synergies that work. It specializes in creating longer term, strategic partnerships that fit with the sales and marketing requirements of its distinguished brand owners and encompasses both entertainment and sports properties, including A-list red carpet events for Film Academies and strategic brand platforms with Formula One Grand Prix teams.

Its corporate clients represent more than $1 billion in yearly sponsorship / marketing spending, providing significant promotional opportunities. As a third party providing an advisory service accepted by other major companies, rather than "selling" its projects, this provides a critical point of difference and gets a different response from Sponsors.