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SwissGuard International is Title Sponsor for My YachtTM Monaco 2011

LOS ANGELES, FEBRUARY 23, 2011 - My YachtTM Monaco is proud to announce that private wealth consulting firm SwissGuard International, will come aboard as title sponsor of My Yacht Monaco 2011 during the 2011 Monaco Formula 1 Grand Prix weekend. It will use the platform to promote its upcoming SwissTrust International private Swiss bank.

Managing Director Darrell Aviss says, “I attended the 2010 Monaco F1 Grand Prix as a guest of My YachtTM Monaco. I’ve been going to the races there for nearly 20 years but I’ve never done them like that! The level of hospitality, the quality of people I met and the type of brands associated with the event in 2010 made coming on board as a partner in 2011 a real easy decision.”

SwissGuard International will be title sponsor throughout the 3-day event, starting with a red carpet, invitation-only party on Friday 27th May at which SAS Prince Albert II of Monaco’s presence is expected.

Nicholas Frankl, owner of Entertainment Marketplace, negotiated the deal. He says, “Darrell Aviss is one of the smartest men I have ever met. For him to recognize the value in being a part of this prestigious event, using it to host his clients and his top associates and increase awareness for his company among a very select group of guests, means a lot. SwissGuard International is a perfect fit for the exclusive platform that is My Yacht Monaco and we look forward to growing this relationship at both this and other global events.”

About My Yacht Monaco:
My Yacht Monaco is a sales, marketing and hospitality event held each year at the Monaco Grand Prix. Its goal is to serve the special needs of high net worth guests from around the world at one of the premier sporting events of the year. It also serves as a platform for luxury brands and companies targeting influencers and high net worth’s to showcase their prestigious products, host their best clients and meet new customers in a relaxed, exclusive setting. The 3-day event is held on board a 40m superyacht moored next to Monaco’s famous road course in Port Hercule. Additional information about My YachtTM Monaco may be found at: http://www.myyachtmonaco.com

About SwissGuard International:
SwissGuard International specializes in wealth enhancement and asset protection planning for international HNWI and families.  Established in 2003, the rapidly-expanding firm offers bespoke financial products to a growing international clientele and has brought best-in-class Swiss investment solutions to private investors around the globe.

It provides an integrated package of wealth management services for international investors in search of secure, confidential and legally compliant strategies beyond the borders of their home countries.  Coming soon:  SwissTrust International, Private Bank (Switzerland).  For more information visit http://www.swiss-annuity.com

About Entertainment MarketPlace LLC:
Entertainment Marketplace LLC is a California-based sponsorship and marketing firm, formed in 2002. Its objectives are simple: to understand its partners’ stipulations and desires and reach out to its network to develop synergies that work. It specializes in creating longer term, strategic partnerships that fit with the sales and marketing requirements of its distinguished brand owners.

Its corporate clients represent more than $1 billion in yearly sponsorship / marketing spending, providing significant promotional opportunities. As a third party providing an advisory service accepted by other major companies, rather than "selling" its projects, this provides a critical point of difference and gets a different response from Sponsors. Additional information about Entertainment Marketplace LLC may be found at: http://www.entmp.com