My YachtTM Monaco 2011 Welcomes Luxury Brand Partners Asprey, Spkyer Cars, Luxor, Chateau d’Esclans, Parton Yachting On Board
LOS ANGELES, APRIL 28, 2011 - My YachtTM Monaco will welcome a host of luxury brand partners aboard at its annual 3-day hospitality and race-viewing event during the Monaco Formula 1 Grand Prix, May 27th - 29th, 2011. Nicholas Frankl, founder of Entertainment Marketplace, negotiated all of the deals.
Asprey will showcase a broad selection of fine jewelry, sterling silver bar ware, leather goods, watches and cufflinks throughout the weekend.† Spyker Cars, returning for a second year, will display their all-new Aileron supercar at the 6th annual My YachtTM Monaco Friday night party.† Prince Albert II of Monaco is expected to attend.† Weekend guests will also have the rare chance to do a “hot lap” of the closed Grand Prix circuit in the Aileron, with a professional driver at the wheel, between racing sessions on Saturday and Sunday.
Exclusive champagne house Luxor will be pouring its 24k gold-flecked Luxor Brut premium champagne and will also entertain guests with a “Gold Emotion” show, painting a model from head-to-toe in gold leaf.† Guests will have the chance to receive temporary gold leaf ‘tattoos’ for the evening.
Returning for a third year, premium wine maker Chateau D’Esclans will be pouring a selection of fine rosť, white and red wines for party and weekend guests including its popular Whispering Angel.
Through a partnership with Parton Yachting, My YachtTM Monaco weekend guests will be transported via high-speed water tenders† - using both Wahoo and Goldfish boats - directly to and from the yacht over the weekend.† These race-spec boats will also be giving ‘hot laps’ outside the harbor, water conditions permitting.
Nicholas Frankl, founder of Entertainment Marketplacesays, “Given the testing economic climate, securing luxury brand partners, even for events at the highest level with the most exclusive guests, is challenging.† However, it is clear that the strength of the My YachtTM Monaco platform, and its proven track record of mixing experiential marketing with a guest list of high net worth individuals and influencers, resonates with brands who seek an exclusive way in which to communicate their message to current and potential clients.”
About My YachtTM Monaco:
My YachtTM Monaco is a sales, marketing and hospitality event held each year at the Monaco Grand Prix.† Its goal is to serve the special needs of high net worth guests from around the world at one of the premier sporting events of the year.† It also serves as a platform for luxury brands and companies targeting influencers and high net worth’s to showcase their prestigious products, host their best clients and meet new customers in a relaxed, exclusive setting.† The 3-day event is held on board a 40m superyacht moored next to Monaco’s famous road course in Port Hercule.† Additional information about My YachtTM Monaco may be found at: http://www.myyachtmonaco.com
About Entertainment MarketPlace LLC:
Entertainment Marketplace LLC is a California-based sponsorship and marketing firm, formed in 2002. Its objectives are simple: to understand its partners’ stipulations and desires and reach out to its network to develop synergies that work.† It specializes in creating longer term, strategic partnerships that fit with the sales and marketing requirements of its distinguished brand owners.
Its corporate clients represent more than $1 billion in yearly sponsorship / marketing spending, providing significant promotional opportunities. As a third party providing an advisory service accepted by other major companies, rather than "selling" its projects, this provides a critical point of difference and gets a different response from Sponsors.† Additional information about Entertainment Marketplace LLC may be found at: http://www.entmp.com
Asprey is a British luxury brand with a heritage that dates back to 1781. The brand offers an extensive range of gifts, jewelry, watches, leather, silver, bone china, crystal and rare books.† It was granted its first Royal Warrant by Queen Victoria in 1862.† Asprey has an established tradition of producing jewelry inspired by the blooms found in English gardens and also for bespoke craftsmanship.† It’s flagship store is location on New Bond Street in London with further boutiques in Beverly Hills, Dubai, Miami, Nagoya, New York, Osaka, Southampton, St. Moritz and Tokyo.† For more information go to: http://www.asprey.com
About Spyker Cars:
Spyker Cars is a manufacturer of highly exclusive hand-built super sports cars. In 1914 Spyker merged with the Dutch Aircraft Factory N.V. From that moment on the Spyker logo consisted of an aircraft propeller and a wire wheel. The axiom “Nullatenaciinviaest via” - for the tenacious no road is impassable - has held true for Spyker ever since.
The racing and aviation heritage of the early cars has been carried over to the contemporary Spykers, their design being heavily influenced by airplanes and aerodynamics. Their uncompromising engineering developed for racing. Hand-crafted in the same tradition as the earlier Spykers by the best craftsmen of our time using bespoke materials only. Built with passion for the most passionate drivers, for those discerning connoisseurs who do not just buy a car but have one built for them, to their exacting specifications.
Spykers are the ultimate statement of individuality: a creation of timeless beauty in the form of a state of the art technology package with spectacular performance. Every Spyker is as much an individual as its discerning buyer.† For more information, go to: http://www.spykercars.nl
Luxor is based in Beaune, France where its Luxor Brut is produced in extremely limited quantities each year; only a few thousand bottles.† A scientific bottling process minimizes oxidation and maximizes flavor while a gravity operation avoids any over-pumping.† The wine is aged up to three years on wood lathes in a temperature and hygrometry controlled cellar.† Finally the champagne is blended with 24-karat gold leaf.† The cuvee blending is: 90% Pinot Noir, 7% Chardonnay and 3% Pinot Meunier.† For more information, please visit: http://www.luxorbrut.com
About Chateau D’Esclans:
Le Chateau d’Esclans is a 19th Century estate set among 100 acres of land in La Motte en Provence, France.† The estate was acquired by SachaLichine in 2006 and has been producing fine wines in limited quantities ever since.† It is best known for the 4 rosť wines it produces:Whispering Angel (its entry-level wine), Esclans, Les Clans (first of the higher-end cuvee, production limited to 7 barrels) and Garrus (heralded the greatest Rosť in the world as well as the most expensive, made from 80 year old Grenache and Rolle vines, limited quantity with only 3 barrels per vintage).† The Chateau also produces a limited amount of red and white wines annually.† The unique placement of the estate, offering a variety of both soil and microclimates/ exposure is at the foundation to giving an incomparable wealth of blending possibilities, providing elegance to Chateau d’Esclans’ wines. For more information, please visit: http://www.chateaudesclans.com
About Parton Yachting:
Based on the Cote d'Azur, France, Parton Yachting is an independent brokerage with over 10 years of selling both power and sail yachts.
Our aims, are to not only provide the right boat to the right clients, but to ensure that all our clients enjoy their yachting experience.† We pride ourselves on giving a very high level of personal contact and have built our client base through our quality of service and reputation.† For more information, please contact: http://www.partonyachting.com