All-New Fisker Karma On Display at My YachtTM Monaco 2011
LOS ANGELES, MAY 24, 2011 - My YachtTM Monaco is partnering with Fisker Automotive to showcase the company’s all-new Karma, the world’s first premium electric plug-in hybrid and the first truly electric luxury vehicle with extended range, during the 2011 Monaco Formula 1 Grand Prix weekend.
The first Karma to come off the production line in Finland will welcome guests on the red carpet of the 2011 My YachtTM Monaco party. SAS Prince Albert II of Monaco will be in attendance at the event. The Sovereign Prince will then pilot the Fisker Karma around the Monaco race circuit on Saturday morning accompanied by Fisker Automotive co-founder, CEO and executive design director, Henrik Fisker.
Fisker says, “The Fisker Karma project has a distinct Monaco link. Prince Albert was one of the people who inspired me to create the Fisker Karma. When I met him in 2006 he commented that he would love to see a fuel-efficient luxury car, and from that small seed grew the concept of what became Fisker Automotive and our focus on premium Ever cars that deliver pure driving passion. We want to thank both the principality of Monaco and Prince Albert for not only being the inspiration, but also a great support for our groundbreaking automotive green initiative.”
Nicholas Frankl, owner of Entertainment Marketplace, who negotiated the partnership for My YachtTM Monaco, says, “We are delighted that Fisker Automotive has chosen My YachtTM Monaco as the platform through which to debut this exciting new car. We have been long-time supporters of Prince Albert II’s Foundation that promotes sustainable development and environmental protection, so partnering with an automotive company whose product combines luxury and a green initiative creates a perfect synergy. Plus it’s a great-looking car! So we’re sure our guests will be thrilled to take a closer look.”
About My YachtTM Monaco:
My YachtTM Monaco is a sales, marketing and hospitality event held each year at the Monaco Grand Prix. Its goal is to serve the special needs of high net worth guests from around the world at one of the premier sporting events of the year. It also serves as a platform for luxury brands and companies targeting influencers and high net worth’s to showcase their prestigious products, host their best clients and meet new customers in a relaxed, exclusive setting. The 3-day event is held on board a 40m superyacht moored next to Monaco’s famous road course in Port Hercule. Additional information about My YachtTM Monaco may be found at: http://www.myyachtmonaco.com
About Fisker Automotive:
Fisker Automotive is an American car company, founded in 2007, committed to producing electric vehicles with extended range (EVer) that deliver uncompromised responsible luxuryTM. The Fisker Karma Sedan is the world’s first premium electric plug-in hybrid representing the company’s firm belief that environmentally conscious cars need not sacrifice passion, style, or performance. Fisker Automotive is a global company that is redefining luxury for the modern sports car buyer. For more information on the brand and the Fisker Karma Sedan, please go to www.fiskerautomotive.com.
About Entertainment MarketPlace LLC:
Entertainment Marketplace LLC is a California-based sponsorship and marketing firm, formed in 2002. Its objectives are simple: to understand its partners’ stipulations and desires and reach out to its network to develop synergies that work. It specializes in creating longer term, strategic partnerships that fit with the sales and marketing requirements of its distinguished brand owners.
Its corporate clients represent more than $1 billion in yearly sponsorship / marketing spending, providing significant promotional opportunities. As a third party providing an advisory service accepted by other major companies, rather than "selling" its projects, this provides a critical point of difference and gets a different response from Sponsors. Additional information about Entertainment Marketplace LLC may be found at: http://www.entmp.com